Occasion guides
When to send the card — for every occasion that matters
Mail moves slower than good intentions. These guides cover the timing, the mail-by dates, and what to actually write — one occasion at a time.
Birthdays
The rhythm is the same for everyone you love — only the message changes.
- 10 days outPick the card and write it — or have us do both
- ~1 week outIt goes in the mail (first-class takes 3–5 business days)
- 1–2 days earlyIt lands — early reads as thoughtful
- the dayYou're the one who remembered
Step-by-step guides
Milestone birthdays
Big round numbers earn extra lead time and a longer message.
- 14 days outPick the card and write it — or have us do both
- ~1 week outIt goes in the mail (first-class takes 3–5 business days)
- 1–2 days earlyIt lands — early reads as thoughtful
- the dayYou're the one who remembered
Step-by-step guides
Anniversaries
Two dates matter: theirs, and the day it needs to hit the mailbox.
- 10 days outPick the card and write it — or have us do both
- ~1 week outIt goes in the mail (first-class takes 3–5 business days)
- 1–2 days earlyIt lands — early reads as thoughtful
- the dayYou're the one who remembered
Step-by-step guides
Holidays & other occasions
Holiday mail is slow mail. Start earlier than feels reasonable.
- 10 days outPick the card and write it — or have us do both
- ~1 week outIt goes in the mail (first-class takes 3–5 business days)
- 1–2 days earlyIt lands — early reads as thoughtful
- the dayYou're the one who remembered
Step-by-step guides
Or skip the guides and never need them
Add your dates once and Occasion Day reminds you with the right lead time automatically — and can print, write, and mail the card for you.
Set free reminders