Home anniversary cards for real estate clients
Every agent can send a holiday card. The closing-date anniversary — the “home-iversary” — is the touch only their agent would think to send, which is exactly what makes it powerful. Here's how to turn it into a referral engine that runs itself.
Why the closing date is your most ownable moment
A home anniversary card reminds the client of the single biggest purchase of their life — and of who helped them make it. It lands with no competition (no one else is sending mail that day) and it naturally reactivates the memory of a great experience, right when they might know someone else who's ready to buy or sell.
When and what to send each year
Mail it to arrive on or just before the closing anniversary. Year one can be warm and celebratory (“one year in the house!”); later years can lean on the milestone (“happy {nth} year in your home”). Occasion Day computes the exact year for you, so the card reads “3rd” without you tracking it.
Set it once for every past client
Upload your closed transactions with their closing dates, pick a card and message, and Occasion Day mails each client a hand-written home-anniversary card automatically every year — from your name and address, charged per card with a spend cap you set.
Set it up once. We handle every card.
Import your clients, choose your occasions, and we print, hand-write, stamp and mail each card from your name — automatically, with a monthly spend cap you control.
Common questions
What is a home anniversary (home-iversary) card?
A card sent on the yearly anniversary of a client's home purchase (their closing date) — a touch unique to their real estate agent.
How do I track every client's closing date?
Import them once with their purchase dates; Occasion Day schedules and mails the card each year automatically, including the correct Nth-year number.
Does it work for past clients too?
Yes — add any past client with their closing date and the program picks up their next anniversary.